UAE Marketing Misses

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Language is a funny thing.  Language interpretation is even funnier sometimes.  In my shopping here (which happens WAY too much) I’ve found some advertising copy that just misses the mark for me, or that truly made me laugh out loud…. So you gotta know, right?  Read on…..

A local luxury hotel chain’s loyalty program (Rotanarewards.com) advertises “When exclusive is not so much a privilege, but a lifestyle.”  So, wait.  Does that mean they’re too exclusive for me?  If my lifestyle is already exclusive, does this add privilege?  Or perhaps I’m so privileged that this exclusivity should be my lifestyle…..  I’m not certain exactly who this one is aimed at, but I’m guessing it’s not me or the other 85% of the population here made up of expats ….. not sure.

Be-dazzled duster and dustpan – I have no explanation.  Does it make your cleaning cleaner, maybe?  Things sparkle more?  Try for the life of me,  I have no clue about this one.

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And soap with a “killer price” – literally?

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This was a giggle too, who names a sports drink “sweat”??  Apparently, this company does…..

sweat drink

I didn’t get a photo of this one, but one of the handbills on a light post downtown advertised “House Shifting”.  My first thought was that perhaps it was something to do with house-movers, like I’ve seen in the states…. They literally move houses from one location to another.  But, one of our neighbors here has lived in Dubai since 1998, and talked about “shifting” from one neighborhood to this so that’s how I learned that it meant moving!

And, in the toilet paper department….  The always-popular “puppies on a roll”.  *shrug*  I honestly got nothing on this one, can’t for the life of me fit anything into that line.

puppies on a roll

Or, how about one enriched with shea butter.  I mean, what the heck use is that??  Not sure I actually *want* my toilet paper enriched with anything, thank you…..

toilet paper shea butter

Or this one, advertised by a sultry-speaking woman….”Andrex classic white.  Soft, Strong, and Veeerrrry Long”.  <snort>

soft strong and very long

Now, I’ve never personally had one….. but this was certainly eye-opening….. a bust-firming massage???  Holy cow….

bustfirming

Or the popular tapioca-pearled drinks called “Boba”….. this one has an interesting attribute…. It’s “fatally fruity!”

boba 003 boba 007

While we’re talking about drinks…. Check out these… um….. well, if you can’t read the label, turn it over!

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Cute little drawstring teabags – took me a bit to figure these out once I got them home….

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And here, the Thai Dried Plasaitan.  Otherwise known as “deaddriedfishinabag”.  :::shudder:::

deadfishinabag

Hhmmmm…. Something from cows that you can turn into a mexican-looking flan with a perfect crunch topping.  *snap*  Got it.  Sweetened condensed milk…. There it is, in tiny little letters.  But isn’t the packaging brilliant?  No more scraping that thick stuff out of a can that’s got sharp edges and you never get the last bit out…..

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Just squeeze it up and done.  Less space in the landfills, less space on the shelves of both the grocery and your pantry.  Lighter weight too.  Brilliant idea!  Here’s another along the same line… I love these bags!  “Honey, run to the cold store and get me a bag of spaghetti sauce!”.

Taste of Dubai 002 Taste of Dubai 004

How about some pocket tissues?  Cute little dotted bag, would be easy to slip into my handbag…… wait, WHAT does it say??

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“The plant has strong vitality.  It grows into beautiful flowers and fruits and moisten our lives”.   Okay…..

Now this is cute…. Took me a minute or two….

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Get it?  “jiggle it loose”??  It’s a spray lubricant!  Kinda like WD-40, I’m guessing.

One of my favorites so far that even made TBG laugh outright was this one…. A local propane/LP gas delivery company has its company name emblazoned on the delivery trucks…. And it truly tickled my American sense of humor.

alboom alboom2

Get it?  “Al Boom”??  “Boom” like an explosion…. And it’s a propane truck?  I think the cartoon character Hank Hill of the FX TV show “King of the Hill” would appreciate that humor, don’t you??

Anyhow, just a few of the things that have caught my eye that didn’t translate as expected.

17 responses »

  1. I love going into grocery stores when I travel to see the differences in their products. Looks like I’ll need to plan an hour in my vacation schedule to check these out.

    • Holy cow, tri-grandma-try…. I have enough photos of funny signs for a whole ‘nother post! Hey – great idea! Nice to see you here.

    • Happy to make you smile, my friend. But some of the things we’ve seen and experienced are tough to translate…. they just make me laugh.

    • Ah… well then, welcome to the craziness that is Dubai, Waleed Ali Khan – I truly hope you enjoy it as much as I have. It’s a big place, full of wonder and amazement and ridiculousness all at the same time. Glad I could make you laugh, and thanks for following along!

  2. Love these! Pupy points??? Lordy mercy! LOL! And yes, I am intrigued by the tea bags. What happens when you pull the little strings after steeping? Looks like it might squeeze the tea bag for you when you are finished with it? Hmmm… might have to try to youtube it.

    Hugs!

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